Fractional CMO + Marketing Leadership
Senior marketing leadership. Without the full-time CMO.
MARKCO helps growing companies turn disconnected marketing activity into a focused system for growth—bringing senior strategy, operating discipline, and leadership to the people already doing the work.
The problem
You may not need more marketing. You may need someone to lead it.
A new agency, another platform, or one more junior hire will not fix a marketing system without clear priorities. When no one owns the whole picture, teams get busy without necessarily getting closer to the business goal.
Strategy without execution
The plan exists, but no one is translating it into coordinated action.
Execution without strategy
People are producing campaigns and content without a senior leader deciding what matters most.
Too many disconnected parts
Internal teams, agencies, platforms, data and leadership are all moving, but not as one system.
The MARKCO model
Hire the hands. Fractionalize the brain.
Keep the people who know your business and the specialists who know their channels. MARKCO provides the senior marketing leadership that connects them—setting direction, making tradeoffs, aligning resources, and holding the system accountable.
Explore Fractional CMO leadershipThe hands
Internal marketers, agencies, freelancers and specialist partners — already doing the work.
The brain
MARKCO — senior direction, prioritization, and accountability for the whole system.
What MARKCO does
From marketing activity to a marketing operating system.
- 1
Diagnose
Understand the customer, business goals, data, team, technology, agencies and constraints.
- 2
Prioritize
Decide where marketing can create the greatest business impact and what not to do.
- 3
Orchestrate
Connect strategy, brand, CRM, digital, social, media, content, technology and partners.
- 4
Operationalize
Build the processes, measurement, governance and ways of working that make the strategy executable.
- 5
Develop
Give internal marketers stronger senior guidance while increasing the organization's own capability.
Credibility
Built from 25+ years inside the systems that make marketing work.
Audrey E Youngin has led marketing across product, CRM, digital, omnichannel, influencer technology, integrated agency leadership, healthcare and marketing transformation. Her career has included Panasonic, American Express, Bank of America, Citi, Traackr and Eli Lilly—giving MARKCO a perspective that spans brand-side, agency, technology and enterprise transformation.
- Panasonic
- American Express
- Bank of America
- Citi
- Traackr
- Eli Lilly
- Panasonic
- American Express
- Bank of America
- Citi
- Traackr
- Eli Lilly
- Panasonic
- American Express
- Bank of America
- Citi
- Traackr
- Eli Lilly
- Panasonic
- American Express
- Bank of America
- Citi
- Traackr
- Eli Lilly
Career experience, not MARKCO clients or endorsers.
Before you hire another marketer, make sure you know what marketing needs to do.
A short conversation can help determine whether you need a fractional CMO, a focused diagnostic, or something else entirely.
Talk to Audrey