Insights
Marketing, without the theater.
Practical thinking about growth, marketing systems, AI, customer journeys, measurement and the decisions leaders make before another tactic gets added to the plan.
5 min read
Your first marketing hire should not have to be your CMO
Growing companies routinely ask one mid-level marketer to be strategist, channel expert, analyst and operator at once. That's a leadership gap wearing an execution job title.
Read4 min readHire the hands. Fractionalize the brain.
Keep the people who know your business and the specialists who know their channels. What's usually missing is the senior leadership that connects them.
Read5 min readWhy more marketing activity can make a growth problem worse
Adding another channel, platform or hire on top of an unclear strategy doesn't fix the constraint. It usually just adds more things that aren't connected to each other.
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