Fractional CMO
A senior marketing leader, embedded where you need one.
Fractional CMO leadership gives your company experienced strategic direction and operating discipline without adding a full-time executive role.
When it makes sense
Signs your business is ready for senior marketing leadership.
- Your business has outgrown founder-led marketing.
- You have marketers or agencies executing, but no senior person owns the whole system.
- You are hiring a junior or mid-level marketer who needs experienced leadership.
- Marketing spend is growing faster than confidence in what is working.
- You are entering a new growth phase, launching something important, or changing how marketing operates.
- You need an executive who can work across leadership, marketing teams, agencies, data and technology.
What Audrey owns
Decisions and systems, not a channel package.
MARKCO works at the level of decisions and systems: strategy, priorities, team direction, customer journey, integrated planning, partner management, measurement, operating processes, transformation and executive communication. The exact scope is shaped around the business rather than a predetermined channel package.
- Marketing and growth strategy
- Executive prioritization and annual/quarterly planning
- Customer journey and go-to-market alignment
- Brand, CRM, digital, social, content and paid-media orchestration
- Agency/vendor selection and management
- Measurement framework, dashboards and business reviews
- Team structure, coaching and capability development
- AI and marketing-technology adoption where useful
- Operating processes, briefs, governance, handoffs and accountability
- Executive/board-level marketing narrative and decision support
Engagement model
Diagnosis, then a roadmap, then an operating cadence.
A typical engagement begins with diagnosis and alignment, moves into a focused roadmap, and then establishes a recurring operating cadence. Audrey can work alongside an existing marketer or team, direct external partners, help build missing capabilities, and serve as the senior marketing voice with leadership.